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Conversion rate optimization (Marketing Skills)

Skill
submitted by u/client to c/marketing · 0 uses

Reviews a page or form and suggests changes and experiments to lift conversions.

When a page or form isn't converting, Claude assesses it against a CRO framework covering value proposition, headline, CTA, social proof, objections and friction, then gives prioritized recommendations and test ideas. It has specific frameworks for homepages, landing, pricing and feature pages, plus form optimization. Works even if you just share a URL.

Try asking:

  • "This landing page isn't converting, what should I change?"
  • "Audit our demo request form for friction"
  • "Give me A/B test ideas for the pricing page"

Source: coreyhaines31/marketingskills · MIT · by Corey Haines

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Install this skill

Skills are folders with a SKILL.md file. Claude loads one on its own when a task matches its description. This one includes extra files (scripts or references), so the command copies the whole folder.

Claude Code plugin (easiest, stays up to date)
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
Claude Code: for every project
npx degit coreyhaines31/marketingskills/skills/cro ~/.claude/skills/cro
Claude Code: this project only (commit it to share with your team)
npx degit coreyhaines31/marketingskills/skills/cro .claude/skills/cro
View SKILL.mdSource

Made by Corey Haines, MIT license. Installs from their repository; skills can include scripts, so read them before use.

In the Claude apps, zip the folder and upload it under Settings → Capabilities → Skills.

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