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Marketing copywriting (Marketing Skills)

Skill
submitted by u/client to c/marketing · 0 uses

Writes and rewrites landing, pricing and product page copy that sounds human and converts.

Triggers on requests to write or improve website copy: headlines, hero sections, value propositions, CTAs and full page structures. Claude first gathers context about the product and audience, then applies copywriting principles, page-specific frameworks and a list of 'AI tells' to avoid. Reference files and eval cases are included.

Try asking:

  • "Rewrite our homepage hero, it sounds like AI slop"
  • "Write copy for our pricing page"
  • "Give me 10 headline options for this landing page"

Source: coreyhaines31/marketingskills · MIT · by Corey Haines

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Install this skill

Skills are folders with a SKILL.md file. Claude loads one on its own when a task matches its description. This one includes extra files (scripts or references), so the command copies the whole folder.

Claude Code plugin (easiest, stays up to date)
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
Claude Code: for every project
npx degit coreyhaines31/marketingskills/skills/copywriting ~/.claude/skills/copywriting
Claude Code: this project only (commit it to share with your team)
npx degit coreyhaines31/marketingskills/skills/copywriting .claude/skills/copywriting
View SKILL.mdSource

Made by Corey Haines, MIT license. Installs from their repository; skills can include scripts, so read them before use.

In the Claude apps, zip the folder and upload it under Settings → Capabilities → Skills.

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